New Italian ad campaign for CCSVI relief-" time to remove the cork for pwMS" - facebook prikbord

Here's a new Italian ad campaign designed by the reknowned advertising company, Lowe Pirella Fronzoni. This campaign will be on posters and in print in Italy, to increase knowledge of CCSVI and to support Dr. Zamboni's Brave Dreams trial. I love the visual...it's dramatic, eye-catching and very Italian.

Here's the Italian release from the CCSVI in SM foundation

http://ccsvi-sm.org/?q=node%2F1057

A google translate of the release:

Lowe Pirella Fronzoni for sufferers of multiple sclerosis: here is the press campaign

Lowe Pirella Fronzoni continues to support the fundraising for Brave Dreams promoted by our association with a print campaign posters and on two subjects of great impact. After the interactive project 'The Journey disease - The first story Url ever made', it's time to "remove a cork" to people with Multiple Sclerosis ...

The press campaign carried out in close synergy between the Association and Lowe Pirella Fronzoni is designed to support the trial of Professor Zamboni, who discovered that 90% of patients with multiple sclerosis has veins of the neck and thorax blocked. Uncorking these veins with angioplasty, symptoms related to multiple sclerosis may subside. The campaign takes its cue from this intervention, and as we become free association and free for all.

The visual impact is impressive: the portraits of his subjects present themselves to the general public imprisoned by the cage to the neck typical of champagne corks. The message clear: remove all impediments will help revive the sick with multiple sclerosis. The creative direction of the project is Albanian and Luca Francesco Taddeucci, the copy is the art of Daniel Dionisi Izzillo is Alessandro. Photography Stefano Pedretti.

The print campaign, created in different formats, will be shown Friday, October 7 in Bologna during a press conference. On this occasion the Association, in addition to the official presentation of the media campaign for Brave Dreams, will announce other important events in support of the "brave dreams" of patients CCSVI and Multiple