http://www.adweek.com/adfreak/health-ad-tells-story-entirely-through-urls-131739


Health Ad Tells Story Entirely Through URLs | Adweek
www.adweek.com
Here's an interesting approach to online advertising—a health campaign from Italy that claims to tell "the first URL story ever." You begin at this-is-the-story-of-a-woman.com and proceed from one page to the next, following the story in the address bar.