The MS Society of Canada is helping to increase the high rate of MS in Canada with their poutine challenge (http://www.weightymatters.ca/2015/08/multiple-sclerosis-society-of-canada.html). Poutine contains a number of risk factors for MS including very high amounts of trans-fats and dairy proteins. Whether MSSC has chosen to do this through ignorance or as a strategy to increase business is unknown. Notably, Owen Charters (pictured here eating poutine), who organized the nasty legal action against MSHope, is also connected with this initiative to Increase the Rate of MS.